I just came across this article introducing a UK startup called Imagini The company’s product VisualDNA Shops is a widget that presents blog readers with a series of visual questions and product recommendations based on the responses. The youtube video in the article explains it very well.

I really like this product. The concept seems very straight forward making me wonder why nobody has thought of this before. Rather than guessing what user wants to see or generalizing ads let each individual  user chose the ads they see. Furthermore, blog owners gain useful demographic information about their readers because the widget categorizes each user.  The interface is also very sleek.

I’ll be interested to see where this goes. What do you think?